Sunday, June 25, 2006

WatchMeGetMarried.com

www.watchmegetmarried.com

Published: June 25, 2006

Only two guests — both strangers —were in attendance on May 18, when Dawn Westman and Einar Ollander of Tarpon Springs, Fla., were married in the chapel of the Grand Princess, a cruise ship sailing the Mediterranean. But dozens were watching from home.

The audience included the bride's father and stepmother, who witnessed the event from their home in Worcester, Mass.; the bridegroom's mother in Tarpon Springs; and the bridegroom's brother in Gainesville, Fla. All awakened around 4 a.m. and flicked on their home computers so they could view the wedding couple walking down the aisle, live over the Internet.

"None of our friends or family were there in person," said the new Mrs. Ollander, 39, who, like her husband, had been married once before. "But they were able to watch it on the Webcam."

This Webcast concept perfectly melds America's couch-potato culture and its obsession with weddings. Now there is no need to rise, dress up and go. Observers can quickly take in a niece's ceremony and openly engage in catty commentary, all from the privacy of home. For the couples it offers a high-tech, low-cost way to have their "destination wedding" and connect with friends and family, too.

"I think big weddings are overblown and expensive," said Carol Angell Beauvais, who watched her cousin's Caribbean wedding last year from her den in Westport, N.Y. "You should save your money for a down payment on a house."

It would surprise few to learn that Nevada, land of drive-through weddings and Elvis impersonators, has rapidly embraced online ceremonies.

About 5,000 couples have made use of Webcams perched in the chapels at the Treasure Island and MGM Grand hotels in Las Vegas. "One of the reasons we chose Treasure Island was because of the Webcast," said Shauntea Tolliver, 29, of Beach Park, Ill., who married Ransley Denton, 33, on May 2. Only 10 people witnessed the wedding in person, but a gaggle of relatives in five states tuned in.

How do people let guests know of their Webcasting plans? Via electronic invitation, naturally.

Marc Finkel, the chief operating officer of Cashman Enterprises, a Las Vegas photography and video service which began offering Webcasting three years ago, asks the bride and bridegroom to provide the names and the e-mail addresses of all guests. Mr. Finkel then sends digital invitations.

Two years ago, Larry Fair began noticing how few guests were present at ceremonies he witnessed on Honolulu's beaches. "Obviously not everybody could come," Mr. Fair said. So he and a partner established a business there called Live Internet Weddings that charges $400 over the cost of producing the wedding video itself to stream it live on the Internet. His company (www.liveinternetweddings.com) keeps it online for two weeks, in case people miss it live.

Stephanie Coontz, the author of "Marriage, a History: How Love Conquered Marriage" (Penguin), has considered this phenomenon and declared it a mixed bag. "We no longer have cookie-cutter marriages, and people are very interested in using their wedding ceremony to indicate how unique their marriage is going to be," she said.

Some tech-savvy suitors are even getting engaged via the Web. On May 20, James Lee, 27, a Yale medical student, proposed to Uschi Lang, 26, a student at Mount Sinai School of Medicine, by Internet. Knowing that a round-the-clock Webcam had been set up in the new Apple Store on Fifth Avenue in Manhattan, Mr. Lee stood outside it at 5 a.m. and held up three signs that read: "Uschi Lang. I love you. Will you marry me?"

Ms. Lang watched his proposal and "started crying," she recalled. "And of course said yes."

She was not the only one watching. They sent the link to their relatives in Seattle, China, Hawaii, Germany and Peru. And then, of course, there were the thousands of bloggers who mentioned the event on their Web sites. "I started realizing the implications," said Mr. Lee, who is undecided about doing a repeat performance when they marry. "In retrospect, it was a crazy thing."

For those who view a friend's wedding on the Web and wonder if they need to send a gift, Ms. Coontz has an answer: "My gift is watching it."

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